Catapult recently acquired US-based sports video analytics company XOS Technologies for $US60 million ($80.1 million). The acquisition offers significant strategic value as it allows Catapult to leverage XOS’s sales team, who already have “very deep relationships” with ~168 elite teams that Catapult doesn’t currently service. It will also allow Catapult to develop an integrated wearable/video product that would be a game changer and cement its position as the leading supplier of technology solutions into elite sports. Catapult has only just “scraped the surface” so far in penetrating the market of elite sportspeople. Catapult currently has around 5-8% market share currently, but we think this will go much much higher. Then there is the much larger pro consumer market.
